maxi zoo subscription
Individual Exam Project | 1 week
Company Overview
Maxi Zoo is a leading pet retail chain specializing in pet food, accessories, and care products. It operates as part of the Fressnapf Group, Europe’s largest pet retailer.
Project Goal
Strengthen customer relationships through the development of a new digital solution.
1
Current Website Issues
- No login option
- Purchase history not saved
- Lack of personalization
2
Interviews Insights
- Participants were interested in a time-saving solution
- Participants couldn't find reliable information about specific animals
3
Survey insights
- High interest in personalized digital experience
- The majority shops for pet supplies once a month
