My Work
ux/ui
Maxi Zoo Subscription
Individual exam project | 1 week
How can a leading pet retail chain, specializing in pet food, accessories, and care products, strengthen customer relationships by developing a new digital solution?
Grundfos AI Chatbot
Group exam project | 2 weeks
How can a global leader in advanced pump solutions and water technology, dedicated to creating a sustainable world, strengthen customer relationships by developing a new digital solution?
MARKETING
MELLINS
Individual THESIS project | 3 MONTHS
Despite a significant portion of the population—31%—showing dietary consciousness, MELLINS is struggling to boost both sales and customer loyalty. The central aim of the thesis is to devise strategies to increase sales by 40% by year-end 2023, focusing on amplifying brand awareness and employing effective digital marketing strategies.
RackBuddy
Individual exam project | 3 weeks
The project report provides an in-depth analysis of Rack Buddy, a company specializing in producing unique clothing racks and furniture, founded in Denmark in 2013. With a successful expansion to over 25 countries, the report outlines the company’s marketing strategy, target audience, product analysis, sales structure, and a proposed action plan for launching a new product line.